This action consists in using leaders in their field of action as vehicles to spread the Foundation’s message and reach a broader audience, including youngsters, and generate awareness for ocean conservation using their own approach and language. Leaders for ocean sustainability may be sports references, artists, musicians and others.
This Action is thought to reinforce the Blue Generation program.
- Kite Surfing
Society in general.
Contact a wider audience.
For this purpose, the Oceanário de Lisboa has established a collaboration with Francisco Lufinha, who is a Guinness record holder and the world leader on long distance Kite Surfing (he has sailed for 2 days and nights in a row, crossing from mainland Portugal to the Madeira archipelago), who is visiting several schools in Portugal to share his experience and generate awareness on the importance of the ocean and its fragile condition.